Many supermarkets use interesting tricks and tricks that make people spend the maximum amount of money. Due to such manipulations, buyers acquire those goods that were not even thought of at first.
So, consider the most common and very effective techniques of marketers.
10. Related Products
If a person goes to the supermarket for something specific, for example, for his son’s or daughter’s favorite sweets, he may notice a chocolate bar or marshmallows on a shelf next to it. Many people in such cases put in the basket not only what they came for, but also various related trifles.
Paper napkins and disposable tableware are also examples. Usually people buy wipes just as an addition to disposable plates.
The following conclusion can be made: almost all spontaneous purchases are planned by marketers in advance.
So, if your hand reaches for any related products, it is better to stop and decide if it is really so necessary.
9. Colors in the interior
Colors in stores are most often chosen completely by accident. It simply “magnetizes” customers in supermarkets, the exterior design of which uses many warm shades: red, yellow, orange.
Inside stores, colors are usually not the same as outside. Cold tones are most often used there: blue, green. Such shades subconsciously make people give more money.
Marketers argue that various techniques with flowers in stores are very effective.
8. Pleasant smell
Everyone knows that it is better not to go to the store when you are hungry, otherwise the risk of leaving too much money will increase significantly.
However, marketers have successfully manipulated even well-fed customers: for this, pleasant smells are actively used in supermarkets, which can very quickly provoke an appetite. What is the wonderful smell of freshly baked bread!
A very important role is played not only by aromas, but also by whether the goods are correctly displayed. They should look juicy, bright and even festive.
It is necessary to correctly highlight the goods, properly configure the light. This work is usually done by professional illuminators.
7. Discount cards
People believe that discount cards are needed to save money. This is so, but shops have their own benefits. Such cards reliably tie customers to specific stores.
When deciding which supermarket to visit, a person usually chooses the one where he has a loyalty program. It is also worth noting that the cards "follow" the customers. Supermarkets are aware of all your habits and needs.
Because of cards, people spend more money. Many stores accrue points after each ruble spent. When they accumulate, the buyer has the opportunity to transfer them to cash.
There is an illusion of profit, but in fact, the person was specifically influenced so that he spent more money to accumulate points.
6. Impact of music
Music is constantly played in stores, and usually this is no accident. It can provoke people to make many unplanned purchases.
Experts say that sales increase significantly if rhythmic, fast music is often played in supermarkets. A person begins to adapt to the rhythm.
Slow music also effectively influences customers: because of it, they slow down near the shelves, look at goods better, and as a result gain more products.
If you do not want to be influenced by a particular melody, it is better to use headphones in supermarkets.
5. Large trolleys
Over the past few decades, supermarket trolley sizes have doubled. Such devices appeared in the 30s, and at that time they were completely different.
Marketers say that a person carrying a half-empty cart wants to see it full - and therefore almost always buys more products than originally planned. These are features of psychology.
If you went to the store, but do not plan to buy a lot of goods, it is better to take not a cart, but a small basket.
4. Paper packaging
Why are fresh baked goods usually sold in paper packaging? The point here is not only beauty, but also the lack of practicality. Baking in such a package dries faster, and therefore soon a person has to go to the store again.
Returning home from the supermarket, try to pack it differently. So the bread will retain its freshness for a long time.
3. Stocks and yellow price tags
Since in all supermarkets, buyers are manipulated so that they leave as much money as possible, care should be taken constantly: this is especially true for price tags and various promotions. People tend to save money and trust discounts, but keep in mind that in many stores regular prices are given for discounts.
Some special numbers on the price tags (for example, “199”, “999”) encourage buyers to purchase goods that they don’t really need. If you round such prices, it turns out only a ruble more, but people think that the benefits are substantial.
2. Products luring customers
Many people are attracted to offers such as "get 10 products at an attractive cost of 200 rubles."
This works even if specific products are not particularly needed by the buyer. The main thing is profit (more precisely - its illusion), it is it that makes people give money. Paradoxical as it may sound.
1. Goods near the checkout
Near the checkout are exactly those little things that people usually forget about when shopping. These are products such as wet wipes, bright candies, chocolate bars, razors and so on.
At the checkout, customers usually get tired of choosing and almost automatically take what is at hand. This trick always works out very well.
It should be borne in mind that the prices of many goods that are at the checkout are especially high.